Solutions / CRM enrichment

A CRM your team can trust.

Orange Slice reads your HubSpot, Salesforce or Attio records, fills the empty fields, flags duplicates and stale values, and writes back the changes you approve.

A cut-paper packing table where each crate of oranges gets a label, with a scale and a magnifying glass showing a check mark

The problem

CRM records drift out of date.

People change jobs, companies grow, and the same contact gets entered twice. Reps stop trusting the fields and go back to looking things up by hand.

  • 01

    Industry and headcount are empty on half-built records.

  • 02

    The same person sits in the CRM twice, with two emails.

  • 03

    A city does not match its state, so reports by region come out wrong.

What Orange Slice does

Read, fix, write back what you approve.

  1. 01

    Connect your CRM

    Sign in to HubSpot, Salesforce or Attio. Orange Slice reads your companies and contacts into a sheet.

  2. 02

    Fill the empty fields

    Industry, headcount, location and role, looked up for each record that is missing them.

    Enriching 500 rows247
    Company✦CEO✦Email
    StripePatrick Collisonpatrick@stripe.com
    DatadogOlivier Pomelolivier@datadoghq.com
    FigmaDylan Fieldempty
    NotionIvan Zhaoivan@makenotion.com
    Linearsearchingsearching

    A value with no source stays empty. Figma's CEO email had none, so that cell is blank.

  3. 03

    Flag what looks wrong

    Likely duplicates, a city that does not match its state, a value that has gone out of date. Each one is marked with the reason.

    HubSpot · Northwind Freight4 changes to review
    FieldNowProposed
    IndustryemptyLogisticsFrom their website
    Employees50640Grew since entered
    City, stateAustin, CAAustin, TXCity and state disagree
    Duplicatej.lee@northwind…Same person?Same name and company
    Nothing is written until you approve.ApproveSkip
  4. 04

    Write back what you approve

    You review the changes in the sheet. The ones you approve are written back to the CRM.

  5. 05

    Run the same check every week

    Put the check on a schedule, so new records get the same treatment as the old ones.

Ask it like this

Type it the way you would say it.

Orange Slice shows the plan and what it will cost before it runs. Change the prompt to fit your market.

OSOrange Slice

What should we find?

Fill the missing industry and headcount on our HubSpot companies, and flag the contacts that look like duplicates.

Get started

What you get

What you get: a review, then a cleaner CRM.

  1. ARecordCompany or contact
  2. BFieldWhat is empty or wrong
  3. CNowThe value in the CRM
  4. DProposedThe value Orange Slice found
  5. EReasonWhy it changed
  6. FApprovedOnly these are written back

Start with your website

Paste your URL. Orange Slice builds the first list while you watch.